The Ideal Solution for CIPS L6M7 Exam Questions Preparation
The Ideal Solution for CIPS L6M7 Exam Questions Preparation
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CIPS L6M7 Exam Syllabus Topics:
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CIPS Commercial Data Management Sample Questions (Q78-Q83):
NEW QUESTION # 78
Jammy Nuts Ltd is a retailer of electronic components that are commonly used in kitchen appliances. It has a physical store, but 90% of its sales come through its website. For this reason, the CEO of Jammy Nuts is keen to use data to benefit the business. In what way can Jammy Nuts use the data collected to enhance business operations? Select ALL that apply
- A. To predict demand
- B. To sell on to other companies
- C. To reduce the costs of overheads
- D. To increase profitability
- E. To influence purchasing behaviour of customers
Answer: A,E
Explanation:
Data can be used to predict demand and influence customer purchasing behavior (e.g., recommending related products). Selling data is illegal, and data itself does not directly reduce overhead costs or increase profitability-its application does. (P.97)
NEW QUESTION # 79
Henry is the Head of IT at Purple Rain Ltd and is presenting a case to the Senior Leadership Team to ask for more investment in the company's IT strategy. Henry believes the company has an issue with data resilience and is asking for more money to be invested in this. He has completed a Business Impact Assessment (BIA) to better understand what data the company holds. Jon is the Head of Procurement and has listened intently to Henry's presentation. He has decided to go back to his department and complete a thorough risk assessment, as he is aware his team holds a lot of data on suppliers and contracts. The CEO of Purple Rain, Roger Nelson, has asked Henry about next steps in order to protect the company from further risks associated with the IT strategy. Data is currently stored on servers located at Purple Rain's Headquarters. The server room is locked at all times of the day and is only accessible to staff members who have a key. The building itself is extremely secure with CCTV systems located both inside the server room and outside it. However, the server room is prone to overheating.
What is Henry's primary concern?
- A. The accuracy of the data is questionable
- B. There is a lack of data to inform business requirements
- C. The data has gone missing
- D. The company may not be able to recover quickly from disruption
Answer: D
Explanation:
Data resilience refers to a company's ability to recover quickly from disruption, such as power outages or physical damage (e.g., flooding of IT equipment). Henry's concern is that the current setup lacks resilience in case of an incident. (P.102)
NEW QUESTION # 80
Green Pants Ltd has a lot of sensitive data around their unique designs for pants. Daniela, one of the designers, has noticed there is a weakness in their IT system, which means that data may be accessible to people outside the company. She would like the company to invest in software that can hide or disguise the data so that if it is ever stolen, the designs of the pants are not readable to others. What software is Daniela requesting?
- A. Authentication
- B. Firewall
- C. Encryption
- D. Proxy
Answer: C
Explanation:
Encryption makes data unreadable by converting it into an encoded format using an algorithm. If the data is stolen, it remains unreadable without the decryption key. A common example is WhatsApp's end-to-end encryption. (P.188)
NEW QUESTION # 81
Bruno is the newly appointed Head of Operations of a manufacturing organisation based in Coventry that makes children's toys. The company was established in 1958 and has many years of records of toys sold. Some of the early records are paper-based, but data from the 1990s onwards is computer-based. Bruno believes that as the company acquired the data legally, it should be stored in the office and can be used for marketing purposes. Is this true?
- A. Yes - they can use any data from electronic records
- B. No - the old data will not be accurate
- C. No - data should not be held any longer than is necessary
- D. Yes - if the company created the data, they can use it how they like
Answer: C
Explanation:
The Data Protection Act states that data should not be retained longer than necessary, typically around six years. Using historical customer data for marketing without consent would likely breach data protection principles. (P.123)
NEW QUESTION # 82
What is the correct order of the 'Fetch-Execute' Cycle?
- A. Fetch, Execute, Decode, Store
- B. Fetch, Store, Decode, Execute
- C. Fetch, Execute, Store, Decode
- D. Fetch, Decode, Execute, Store
Answer: D
Explanation:
The correct order is Fetch, Decode, Execute, Store. Fetch (find the instruction), Decode (understand it), Execute (carry out the operation), and Store (save the result). A computer can run this cycle over 2.5 million times per second!
NEW QUESTION # 83
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